Williams has introduced a brand new title partnership cope with software program firm Atlassian that it describes as “the most important partnership deal in Williams’ 48-year historical past”.
Atlassian is an Australian software program firm that has a base in the USA, and reported income of $4.4billion for the 2024 fiscal 12 months. Reflecting the continued attraction of Method 1 to tech manufacturers, a title partnership with Williams has been introduced that formally sees the staff change into Atlassian Williams Racing, with Williams saying the scale of the deal displays its historic standing throughout the sport.
“I’m delighted to welcome Atlassian into Method 1 and our evolution into Atlassian Williams Racing,” staff principal James Vowles stated. “Attracting a title partnership of this measurement and significance is a momentous day in our staff’s illustrious historical past and a serious milestone in our comeback transformation.
“We’re putting in all the correct elements to get this staff again to the entrance of the grid, and in Atlassian we have now a associate that by its expertise and instruments will assist unleash our full potential by enhancing teamwork and collaboration proper throughout the group. Our values and ambition align completely, and I’m enthusiastic about what we are able to obtain collectively.”
Atlassian CEO Mike Cannon-Brookes says there was an apparent synergy between his firm and F1, with Williams set to leverage Atlassian’s AI capabilities transferring ahead.
“Method 1 is the last word staff sport,” Cannon-Brookes stated. “It’s the place engineers, builders, industrial groups, pit crews and numerous others work collectively in real-time at unimaginable speeds to race for a podium end. Atlassian shares Williams’ deep perception within the energy of teamwork. We all know that when nice groups have the correct instruments and practices, they will obtain issues that may be inconceivable alone.
“As one of many first international expertise firms out of Australia, we perceive what it’s prefer to have ardour, drive and the assumption that you just’re constructing one thing nice. This staff has been by a exceptional transformation, and I consider Atlassian Williams Racing has all of the foundations for a renewed period of greatness.”
Williams will launch its 2025 automotive – the FW47 – on Friday at Silverstone. The automotive will probably be introduced in an interim livery, forward of the revealing of the official livery for the approaching 12 months on the F1 75 season launch occasion at London’s O2 Area on February 18.
