TWG Motorsports CEO Dan Towriss admits Method 1 might be an enormous problem for the brand new Cadillac crew however says it’s aiming to attempt to exceed expectations because of the affinity many followers have with the model.
Cadillac will be part of the grid in 2026 after a drawn-out induction course of that noticed the unique Andretti entry evolve with backing from Basic Motors. Towriss was a significant driving power behind the venture from the very begin and says the anticipation is rising to supply followers with a brand new, American-based crew to root for.
“I believe simply to see what a brand new crew in Method 1 can do [should excite fans],” Towriss advised SiriusXM. “I believe that is the time the place it’s actually going to showcase American innovation, American ingenuity within the automotive, with GM’s involvement. If you consider what’s occurring in Detroit, what’s going to be constructed there, and Indianapolis, Charlotte…
“From that standpoint, it is a crew followers can actually get behind. Each single particular person I’ve talked to has a Cadillac story indirectly. , their grandfather, their father, their mom, their automotive — there’s an attachment to the model.
“And they also’re like, ‘I’m a fan of Method 1, now I’m a fan of Cadillac Method 1.’ We don’t wish to let these followers down, so each effort goes in to exceed expectations and attempt to ship. However make no mistake, Method 1 could be very tough. We all know that. And so we’re going to be bringing all that we’ve to do one of the best that we will.”
The unique entry was accredited by the FIA however rejected for an entry in 2025 or 2026 by F1 in the beginning of final yr, with the industrial rights holder stating it will be extra open to accepting the brand new crew in 2028. That was resulting from GM’s suggestion that it will construct its personal energy unit, however after additional negotiations and proof of GM’s plans, the rebranded Cadillac entry lastly obtained affirmation of a spot on subsequent yr’s grid in March.
“It was very tough to recover from the road,” Towriss admits. “However I believe from the place we stand at the moment, our venture, our effort, the Cadillac Method 1 crew is healthier off having gone by way of that.
“Method 1, it shouldn’t be simple. That is the head of motorsports. And consider me, they didn’t make it simple. There have been occasions, yeah, it was irritating. It was like a transferring goalpost.You’ll do the work, you bought to a spot, after which it was like, ‘and right here’s one other factor you have to do.’ However we did it. We did it in spades. We bought in.
“However I’ll say, now that we’re in, we’ve been very welcomed by Method 1. The assist from the FIA, the welcome from the opposite groups has been fabulous. So, as we wish to say, our work continues at tempo, and we’re preparing for 2026.”
Saturday evening in Miami noticed a lavish occasion in South Seaside the place Cadillac unveiled the primary model imagery for the brand new crew, and Towriss says the journey forward to be on the grid for 2026 might be filled with main milestones to any extent further.
Cadillac F1 Staff Launch: Miami GP Highlights
The Cadillac Method 1 Staff formally unveiled its branding at a Miami Grand Prix weekend. A cinematic teaser video revealed a daring new emblem, a glossy black and silver Cadillac crest, drawing on the model’s luxurious heritage. pic.twitter.com/WeAFJgDrHr
— Cadillac F1 (@cadillacteam_f1) Could 4, 2025
“It’s unbelievable to consider. I believe we’ll be somewhat busier subsequent yr and doubtless a bit extra nerves, however that’s actually why we wished to come back out and do the emblem launch that we had, was to actually sort of set the stage and begin to present individuals what Cadillac Method 1 goes to be about.
“I believe lots of people have identified Cadillac’s coming, however what does that imply? What’s it going to seem like? What’s it going to really feel like? Lots of work has gone into that. And so [Miami] actually was that launch, telling the entire world what that’s going to feel and appear like.
“I believe some individuals wished to see a driver announcement, some individuals wished to see a livery announcement, nevertheless it’s like, ‘Hey, we’re not going to ship the whole lot out on in the future!’
“There’s a whole lot of build-up between now and Melbourne in 2026, and so there’s extra to come back. Grasp on, the livery’s coming, drivers might be coming. Don’t put me on the clock, however a whole lot of issues are going to be occurring there.
“However it was nice simply to sort of present the angle, feel and appear, what you’ll be able to count on from Cadillac Method 1, and to see all of the GM brass present up, TWG International brass present up, the followers, influencers, media, it was only a nice occasion. We have been tremendous excited.”
