F1 has introduced that luxurious watch model TAG Heuer will return because the world championship’s official timekeeper from 2025.
The transfer comes as a part of F1’s 10-year cope with LVMH that may carry quite a few its luxurious manufacturers to the game. The partnership with F1 proprietor Liberty Media is reportedly price as a lot as $1 billion.
Ranging from subsequent season, TAG Heuer will once more be F1’s official timekeeper, having beforehand held the title between 1992 and 2003. Excessive-end Swiss watchmaker Rolex had been a companion to F1 since 2013.
F1 is celebrating its 75-year anniversary in 2025 and can maintain a first-ever joint-season launch on the O2 in London on 18 February.
“I’m delighted to welcome TAG Heuer because the Official Timekeeper of Formulation 1 as they begin the subsequent stage of their lengthy historical past in our sport,” F1 CEO Stefano Domenicali mentioned.
“With their deal with innovation, accuracy and excellence, they’re a pure companion, and I’m excited to see how our intertwining heritage can inform new tales for the long run as we have fun our seventy fifth yr.”
TAG Heuer first appeared as a sponsor in F1 56 years in the past and has partnerships in place with Crimson Bull and the Monaco Grand Prix.
“In a sport outlined by psychological resilience, bodily power, technique, innovation and efficiency it is just pure for TAG Heuer to be on the very coronary heart of Formulation 1 as Official Timekeeper,” mentioned TAG Heuer CEO Antoine Pin.
“With many years of historical past in F1 connecting us to essentially the most profitable drivers and groups of all time, we’re honoured and privileged to be the identify related to the very factor that defines the winner: time.”
French fantastic vineyard Moet and trend model Louis Vuitton are additionally anticipated to be confirmed as F1 companions as a part of the LVMH deal.
Which F1 drivers put on TAG Heuer?
Unsurprisingly, given Crimson Bull’s partnership with the model, Max Verstappen and the outgoing Sergio Perez have sported TAG Heuer watches.
4-time world champion Verstappen has a one-off TAG Heuer Monaco Titanium Particular Version, whereas Perez, who has been ditched by Crimson Bull for 2025, was seen carrying his personal particular version of the TAG Heuer Carrera Tourbillon.
At Mercedes, Lewis Hamilton and George Russell wore IWC watches final season, whereas Ferrari and McLaren’s drivers sported Richard Mille timepieces.
Aston Martin pair Fernando Alonso and Lance Stroll wore Girard-Perregaux, whereas Alpine signed with H. Moser & Cie for the 2024 season, and Racing Bulls partnered with Tudor.
