Marc Marquez’s arrival at Ducati is already paying off, on and off observe.
Whereas he has been busy growing the GP25 on the MotoGP Sepang check, he’s boosting Ducati when it comes to advertising and marketing too.
Ducati know that they’ve an eight-time world champion – and probably the most well-known face within the sport right now.
“We’ve got a variety of satisfaction additionally from the communications perspective,” sporting director Mauro Grassilli instructed GPOne.
“It’s not that we didn’t have any earlier than, however I believe with Marc with are reaching an viewers that earlier than was perhaps tougher to achieve.
“So, he’s serving to us from that perspective, as properly.”
His manufacturing unit Ducati teammate Francesco Bagnaia can be making inroads in these areas, the model claims.
Bagnaia, regardless of his two titles, hasn’t but hit his ceiling when it comes to fame or recognition outdoors of hardcore MotoGP followers.
However Grassilli insists he’s bettering: “Undoubtedly. Let’s do not forget that Pecco is a world champion.
“He’s a personality who’s doing properly on the observe, but additionally off it. There may be nonetheless some option to go, however he’s doing so many off-track actions, with which he’s serving to to provide visibility not solely to Ducati as an organization, but additionally to “Francesco Bagnaia as a rider, as knowledgeable, and as a sportsman.”
Ducati will once more welcome Lenovo as their title sponsor for the 2025 MotoGP season.
However not each manufacturing unit workforce will possess a title sponsor. Notably, Honda’s affiliation with Repsol has expired.
Ducati’s Grassilli has considerations.
“Ever since I began on this enterprise at a considerably increased stage, the need has all the time been to herald companions from outdoors of the business,” he mentioned.
“In order that we will communicate via our sponsors to an viewers apart from the bike lovers.
“The truth that we see different groups that don’t have any title sponsors, or only a few sponsors from different sectors, if any, is a trigger for concern.
“As a result of it implies that we’re speaking to the identical individuals, and that’s not the purpose of Ducati, and shouldn’t be the purpose of the championship specifically.”
