Chatri Sityodtong and Tim Ferris break down ONE Championship’s social media domination
A key factor of what’s allowed ONE Championship to beat the fight sports activities world is its dedication to dominating the web area.
Within the opening to The Tim Ferriss present with ONE boss Chatri Sityodtong, Ferriss defined how he was uncovered to ONE Championship, and he was fast to reward their digital strategies.
“They produce among the finest spectator sports activities experiences I’ve ever seen in my life. I first got here throughout it on Amazon Prime. It blew my thoughts. They’ve the perfect of submission preventing. The most effective of Muay Thai. The most effective of MMA, they usually method it very otherwise,” Ferriss mentioned.
“I consider they’ve among the finest social media groups on this planet in any trade or sector. They’re spectacularly good.”
In the meantime, it wasn’t at all times that manner. A few years in the past when ONE was beginning up, they have been discovering success in Asia. However their aim was to point out the world what was on the market. And once they turned their consideration to Fb, that’s when enterprise started to blow up.
“Making the guess on Fb actually saved the corporate. I had this confirmed by Mark Zuckerberg after I went to Fb’s headquarters a number of years in the past,” he mentioned.
“Out of 5,000 sports activities properties on Fb, the primary producer of natural video views on this planet was ONE Championship. We produced 30 billion natural views final yr. This yr we’re on tempo for 40 billion.
“With out that, I don’t suppose we’d have been capable of persuade sponsors and buyers and broadcasters to companion with us.”
