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BBL and WBBL target Indian players in an attempt to skyrocket audience engagement

Harmanpreet Kaur, WBBL

The Massive Bash League and the Ladies’s Massive Bash League (WBBL) need to signal extra Indian gamers for the upcoming season in an try to extend their viewership. India is believed to be a key marketplace for the cricketing world and it’s the similar case right here as properly.

Earlier, some huge names in Indian cricket like Harmanpreet Kaur, Smriti Mandhana, Shafali Verma, Richa Ghosh, and Poonam Yadav have performed within the WBBL. Solely two gamers of Indian origin have participated within the BBL to date, Unmukt Chand, and Nikhil Chaudhary.

It’s to be famous that Indian males’s cricketers usually are not allowed to play in any T20 league on the planet or The Hundred match until they’re retired from worldwide cricket. Nevertheless, the rule is just not the identical with Indian ladies’s cricketers.

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In an try to extend viewership, WBBL trying to signal extra Indian gamers 

The organizers of the Massive Bash League and the Ladies’s Massive Bash League consider that including extra Indian taste to their groups will assist improve the viewership of the match. Earlier, it has typically been noticed that the matches consisting of Indian gamers have excessive viewership as in comparison with the opposite video games.

The Normal Supervisor of Massive Bash Leagues, Alistair Dobson, not too long ago spoke in regards to the improve in viewership, particularly in India, because of the new media rights deal.

“We had a major improve in our audiences globally this 12 months, significantly in India off the again of our new media rights deal, in India, which has proven vital progress within the viewership,” Dobson was quoted as saying by News18.

The matches consisting of Indian gamers (each women and men) have all the time loved greater viewership through the years. Not solely the gamers, however Indian commentators additionally assist in bringing some vital viewership and new audiences to the league

Within the final BBL season, Harsha Bhogle and Ravi Shastri have been included within the commentary group which was a transfer to draw audiences from India.

“It was superb to have these guys (Harsha Bhogle and Ravi Shastri) commentating the BBL. They convey such experience and curiosity to our sport and so they, from all reviews, they actually beloved what they noticed. And we’re hoping to see a couple of international commentators out right here once more this summer time and clearly with a giant worldwide summer time forward,” Dobson additional added.

We’re lucky that Harmanpreet Kaur has performed in WBBL – Alistair Dobson

Alistair Dobson expressed his happiness on Harmanpreet Kaur’s tenure for Melbourne Renegades within the WBBL. He additionally spoke about the potential of rising the leagues additional.

“We’re very lucky within the WBBL that Indian gamers of, , whether or not that’s Harmanpreet Kaur for the (Melbourne) Renegades or others which have been in our competitors and had such talent and functionality and management.”

“So we’re all the time working intently with different boards around the globe about how we will develop our competitors and make it as accessible as potential and that received’t cease,” Dobson concluded.

The upcoming season of WBBL will start on October 27, 2024 with Adelaide Strikers taking over Brisbane Warmth within the first sport. The match will go on for over a month with the ultimate to be performed on December 1, 2024.

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